Indian Trails needed assistance in promoting its motorcoach services, with scheduled services throughout the U.S.
We developed and produced a major advertising, PR and promotion campaign designed to highlight the features and benefits of its services and aimed tailored messages at key market segments, including licensed drivers, college students, state government legislators, news media and selected affinity groups (service clubs, civic groups, etc.). All messages in all media focused on the comparative benefits of comfort, convenience, economy, safety, ecology and reliability.